Customers don’t forget the promises you make. That means, you better deliver! In fact, I recommend taking advantage of every opportunity you have to wow your customers by overdelivering.
You can do this by sending estimates for slightly more money and more time than their project will actually take you.
Then, when you submit your work “early” and invoice them for less money than they expected, your customer will be thrilled. In this way, you’re under-promising and over-delivering. You’ll be a hero!
It is more cost-effective to retain a current customer than procure a new one. By under-promising and over-delivering, you’re cementing yourself in your customer’s mind as a rock star who is fast and cost-efficient. This means they’re more likely to work with you again, and they might even refer you to others.