Underpromise and Overdeliver

by | May 22, 2021 | Process | 0 comments

Customers don’t forget the promises you make. That means, you better deliver! In fact, I recommend taking advantage of every opportunity you have to wow your customers by overdelivering.

You can do this by sending estimates for slightly more money and more time than their project will actually take you.

Then, when you submit your work “early” and invoice them for less money than they expected, your customer will be thrilled. In this way, you’re under-promising and over-delivering. You’ll be a hero!

It is more cost-effective to retain a current customer than procure a new one. By under-promising and over-delivering, you’re cementing yourself in your customer’s mind as a rock star who is fast and cost-efficient. This means they’re more likely to work with you again, and they might even refer you to others.



Lori Peterson


Lori Petersen

Lori Petersen has seen the frustration and loss that business owners experience when they don’t have command of their finances. Growing up, she watched her father work incredibly hard as a contractor. He’d come home late, eat the dinner kept warm in the oven, and do it all over again the next day. But it all came crashing down when he had to close the business and Lori’s family applied for food stamps. The business had failed and all of his hard work was for nothing. 

Today, Lori views every one of her clients as an opportunity to make this right. She firmly believes no one should work as hard as her dad did and not have a profitable business. No family should suffer because business finances were poorly managed. 

Lori has helped hundreds of business owners make sense of their finances, implement proven money management systems and create unimagined profitability for their business. She ensures they experience the return they deserve for their hard labor.

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