Be the Black Sheep

by | Oct 15, 2019 | Process, Profit First, Workflow | 0 comments

“The United States exhibits wider disparities of wealth between rich and poor than any other major developed nation.” – Institute for Policy Studies

I’m sometimes the oddball, the black sheep, in my family. And while it can be trying at times, there are also many benefits to being different. I’m not a Bill Gates, but just LOOK at the chart below. He and two others, combined, are worth more than the poorest half of Americans!

Chart showing the bottom 50% of Americans cumulatively owning $250 billion compared to the top three individuals: Warren Buffett, Jeff Bezos, and Bill Gates owning nearly $350 billion cumulatively ($88.3B, $160B, and $97B respectively).

If those results don’t scream “black sheep”, I don’t know what would! Being different has obviously served them well, and it has served me well too. It’s WHY I continue to direct your attention to Profit First!  

Profit First changed the face of MY business and MANY of the businesses for whom I provide consulting and accounting services. True, it isn’t always easy being different, but when you can apply this alternate way of doing things to your finances… you only stand to gain, as we have.

If you’ve ever read the book Profit First by Mike Michalowicz, you probably related to his opening statements about being a Dr. Frankenstein, because like Mike, you’re “Stitching together a business with nothing but a great idea, your unique talents and whatever few resources you have at hand…”

I’m here to tell you that all of those aspects make you a black sheep. It takes an immense amount of grit, ingenuity, and perseverance to run a business. It may also surprise you to know that:

“90% of American workers don’t own their own business”

That’s according to Rick Santorum, a Pennsylvania politician. It was later fact-checked by the Truth Squad at Politifact who found that statistic to be “Mostly True”, but…

This should excite you…a lot!

It means that you are indeed unique. As a business owner, you’re in the approximate 10% that when combined with a seemingly black sheep way of managing your finances – BAM! – you’re in the money, and enjoying your successes.

The most challenging part of being in business, hands down, is dealing with people. I can relate. But it’s also the MOST rewarding part too. And as your unique, black-sheep-y-efforts begin to shine through…it’s only reasonable to expect a certain amount of satisfaction in knowing you are in a position to share your successes with the family. 

Mike also said, “Growth is only half the equation.” It’s true. 

I’m here for the other half, to encourage you on your journey as an entrepreneur, and certainly with Profit First. Today though, take a moment to embrace your inner sheep, and just GO FOR IT. From one black sheep to another…

You’ve got this. 



Lori Peterson


Lori Petersen

Lori Petersen has seen the frustration and loss that landscape business owners experience when they don’t have command of their finances. Growing up, she watched her father work incredibly hard as a contractor. He’d come home late, eat the dinner kept warm in the oven, and do it all over again the next day. But it all came crashing down when he had to close the business and Lori’s family applied for food stamps. The business had failed and all of his hard work was for nothing. 

Today, Lori views every one of her clients as an opportunity to make this right. She firmly believes no one should work as hard as her dad did and not have a profitable business. No family should suffer because business finances were poorly managed. 

Lori has helped hundreds of landscape business owners make sense of their finances, implement proven money management systems and create unimagined profitability for their business. She ensures they experience the return they deserve for their hard labor.

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