How Our Landscaping Clients Maximize Revenue With Fewer Customers

As you’re working to grow and scale your business, there are a few levers you can pull: 

• You can scale so that you can serve more customers
• You can raise your prices 
• You can increase the number of things you sell to your customers 
• You can narrow your focus into a niche 

The last one is what typically trips people up because it is very counterintuitive. 

Narrowing who you serve or what you do feels like you’re cutting out potential business and leaving money on the table. But it’s quite the opposite. When you choose a niche and specialize—you actually make more money.

In this blog post, we’re going to walk you through how you might approach carving out a niche for your business. 

Step #1: Identify the problem you solve and for whom

When our landscaping clients decide to choose a niche, they go through a tailored process.

This process is quite straightforward. It boils down to three fundamental questions every business owner needs to answer to find their profitable niche in the green industry:

1. What problem are you solving for in your area?
2. Who is the person you’re selling your service to?
3. What specific green industry service can you provide for them?

Let’s start with the first two. Start with getting crystal clear on what specific problem you want to solve and for what type of customer. To deeply understand their specific needs, pain points, and desires, you can try conducting market research or analyzing data and feedback you’ve collected over the years of working in the industry. The goal is to uncover common challenges and unmet needs in your service area. 

Additionally, study your competitors to identify gaps in the market that you can uniquely address. 

Using insights, define your ideal client and problem, then start tailoring your services.

Step #2: Get specific to position yourself as an expert

To position yourself as an expert means to solve a specific problem for your ideal client.

You see, deep expertise attracts clients who value your specialized knowledge. That’s why it’s crucial to choose a specific landscaping service.  

By honing in on a specific service, you demonstrate deep landscaping or lawn care expertise that attracts clients who value specialized knowledge. This focus allows you to get really good at solving a particular problem for your ideal clients which positions you as the go-to expert in your area. 

The more precise and specialized your service, the more trust and credibility you build, ultimately drawing clients who are looking for targeted solutions.

Moving onto the last step. We use this framework, which encapsulates everything we’ve discussed so far, with our landscaping clients.

Step #3: Pumpkin plan your landscaping business 

Mike Michalowicz developed the “Pumpkin Plan,” a simple strategy for business growth. 

The core idea is to focus on your most valuable clients pruning away the rest to achieve sustainable growth. 

Start by identifying your top clients who bring in the most revenue and are a pleasure to work with (yes, this matters). Then, analyze their needs and preferences to give you insight into how to tailor your services to more customers just like them. 

Next, begin streamlining your operations to better serve these select clients. Gradually phase out less profitable clients and services that drain your resources. 

By focusing on your best clients and refining your services, you can set your landscaping or lawn care business up for success, just like nurturing a giant pumpkin to its fullest potential.

Following this simple 3-step framework, you should be able to find your niche with ease. 

All that is left is to add value to your clients by solving their problems with your services. And as your landscaping business expands, AccountSolve is here to grow alongside you. Contact us today for tailored bookkeeping services.