As an interior design business owner, you know that your interactions with clients are important. It’s tempting to want to appear personable, flexible, relaxed, and trusting in everything that you do. Maybe you have a persona in mind of a happy-go-lucky...
Not all customers are created equal. That might sound controversial, but stick with me here. Think about your current clients and how they compare to one another. It might help you to see it visually. Draw a cross that creates four quadrants so you can rank clients in...
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