You don’t need to do market research to find out that every house in your neighborhood has a lawn that needs to be taken care of. Then why don’t you see customers lining up to pay for the lawn mowing services you offer?
The reasons why your target audience is reluctant to buy from you can vary. So instead of focusing on attracting new customers, find ways to add more value to your existing clients. This and more proven tips in this article can help you scale your lawn-mowing business today! Let’s dive in!
Tip #1. Use SendJim as your new customer marketing tool
If you’ve never heard of SendJim, you’re missing out on having the hottest marketing weapon up your sleeve. SendJim is a mail or postcard delivery service targeting a specific neighborhood. Now, before you jump to the conclusion that direct mail marketing is outdated, the data proves it works! So why not use it?
To save you some time, here’s an overview of the most useful SendJim features for your lawn-care business:
-
Radius BOMB Mapping
Use 20+ property and demographic filters to pinpoint and target only the customers you want. This will help increase efficiency and profitability by narrowing travel time between mowings. Test drive it yourself, the new efficiency level might surprise you.
-
Neighbor Mailing on Autopilot
Automatically send postcards to your customers’ neighbors before arriving, or after completing a job. A pretty clever way to gain new clients and save yourself time AND gas money, don’t you think?
-
Customer Marketing
Leverage voicemails, postcards, and handwritten gestures to engage your customers to raise average sales orders.
Having this miracle-working tool in your arsenal will help you increase efficiency, profitability, and customer engagement. You get three-in-one, not bad, huh? Moving on to the next tip that can bring in new customers almost effortlessly.
Tip #2. Incentivize customers in your neighborhood
The most cost-effective way to get new customers is to make your client database work for you. Word-of-mouth and referrals can become your most powerful tools if you know how to leverage them. They allow you to build trust through social proof. (In your case, social proof is when people see their neighbors using your lawn mowing services; they’re more likely to try them themselves.)
A surefire tactic to test out right away is to offer your clients a free mow or money off for every referral who remains for a 6-month period. This is your buy-one-get-one-free kind of deal: you get increased customer retention plus a heap of prospective customers. Now, the next thing we’d suggest you try is upselling.
Tip #3. Upsell with add-ons like fertilization
As we’ve stated before, winning over new clients can be a burdensome endeavor for any business. So why not upsell the ones you already have? According to experts in marketing, upselling is a stress-free way to boost your revenue and create customer delight.
Our suggestion is to think about add-ons. Ask yourself, “Is there anything I can do to enhance my clients’ lawns?” It can be additional fertilization services, shrub trimming, tree pruning, reseeding, and more. Upselling done right adds more value to customers, resulting in significant revenue increases and business growth.
Last but not least, complimentary service hack…
Tip #4. Add complimentary services for a richer experience
Are you looking for ways to enhance your lawn-mowing business’s value proposition? Or maybe boost customer satisfaction to stimulate business growth?
Then complimentary service is your go-to hack! The Mint Strategy experiment has already proved the great impact of positive gestures on consumer behavior (aka complementary services). Talking about your lawn care business, you can add free small landscaping projects, leaf removal, spring, or other cleanups on top of your primary services. And don’t forget to package them nicely, your clients will surely appreciate it.
Bottom line: If you feel like your lawn-mowing business has plateaued, don’t get discouraged quite yet. Try the four hacks described above to jumpstart your business this season. Focus on adding value and delivering a 5-star experience, and soon the entire community will be buzzing about your greatness!
